....unsuitable for ubiquitous consumption.

Niloca is eyewear for the fashionistas paving paths ahead of the curve confident in themselves. Whether in gardening garb, black tie desire or business as usual, make every ticket inspector’s day, on train or plane in your Niloca fame.

Niloca’s attention to quality through design details expresses a language of form emphasising your personality. It’s a rich texture borne through moments of time stamped still into existence, like a well travelled Passport. These defining moments put a lens on life to ride along the best fun paths with real friends happy for your successes, a filter to define them for you. Touchstones translate to texture, size, shape, colour, material and uses - just to name a few. Historic accumulation drawn, negotiated and made as design, objectively for others, styled from a knowledge base a broad as it is wide.

Originally designed in Melbourne Australia, from the small inner city bay side village, Albert Park, to now a regional workshop in the Macedon Shire.

If you dare.

Made with a team of the most excellent people, for design is a truly global exercise in sourcing the best hinges, acetate, titanium, aluminum, gold, horn, rubber, brass, saws, CNCs, hands, paint, lenses - the list goes on. Whether Australia, France and Japan, our frames carry a strong European design heritage, with an emphasis on skilled craftsmanship. Without the knowledge and passion of the artisans creating Niloca eyewear, many of the intricate designs wouldn't have seen the light of day. The Australian Niloca Eyewear workshop is one of the oldest continuously owned and operated workshops in the world. Founded in 1963 the workshop was still run by the original owner through to 2018, preserving an important part of Australian manufacturing history. Our French workshop is nestled in the Rhone foot hills, the home of fine French eyewear - Oyonnax. While our Japanese titanium factory is currently run by the Great-Great-Great-Great Grandson of the original founder!! As times change and smaller businesses are bought by bigger companies the inevitable cost cutting measures centralise production, we’ve had to seek artisans passionate about the frame, not the fame of coin. Our crafting people have a respect for the material and process not found in any other workshop.

Based on strong Industrial Design principals fused with an Optician's clout for frame fitting and colour selection, from the objective to subjective - it’s a tight rope walk over a hashtag society - yes we’re eco, yes we’re inclusive - no we don’t shout about it - we’re people - we’re supposed to get along - aren’t we? With professional experience since 1998 every pen stroke, sketch, sample and fitting creates the perfect frame for that still-point in time - waiting to be discovered. It’s not a copying process sent to a cheap factory, because you’re not cheap.

We know what serious eyewear people need. 

Think quirky, clever, colourful and exclusive

NILOCA frames are available in six styles:

1. Art Deco - classically inspired pieces for bold jaunts around town.
2. Covert - the original frame in a frame formula perfect for preserving precious privacy in a world of online sharing.
3. Bigglesworth - a steampunk future-retro parallel dimension. A new model every year.
4. The Runway – a sports frame about to take off.
5. Baroque – classically styled for a bygone era, using traditional materials and methods.
6. Scratch Core - release at Silmo 2013, an edgy bold acetate collection for tomorrow. 
7. HyperFocus
8. The Suburbs
9. The Tennis Collection
10. The Mullet Collection
11. HyperFocus V2

"These are not frames for the timid or conservative.  

This is eyewear for confident persuaders."

WHO IS NILOCA?
NILOCA was founded by Colin Redmond, an international award-winning industrial designer with a fierce passion for creating pieces that refuse to conform and cannot be pigeon-holed. Colin designed for Audi in the heady days of the late 1990s, culminating in a Red Dot award received as part of the iconic TT-model design team.

Colin returned to Australia in the early 2000ʼs to spearhead a leading R&D company before turning his attention towards high design eyewear in 2007.

After 3 years of research, designing and refining ideas, Niloca was officially released in 2011 with a commitment to production within Australia.  Niloca aims to make long lasting eyewear to out live the passing whims of fads.

AT NILOCA'S HEART 

Niloca has a heart or rather 4, being a family operation - quite often based at the kitchen table.  There are no aspirations to appease hipsters or mass market saturation, just the supply of interesting eyewear to select independent optical purveyors for the delight of eyewear individualists everywhere.